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What is coaching?

Coaching is a facilitated, dialogic and reflective learning process that aims to grow the individuals (or teams) awareness, responsibility and choice (thinking and behavioural). The advancing popularity of the profession reflects a need arising in business and society for people to find solutions to the complexities they face in their life, career and profession. When individuals, teams and business leaders first come to coaching it is often because their recent experiences have driven them to seek coaching support. Coaching will help them by finding enhanced ways of being and working. Whether it be on a 1 to 1 basis or group sessions, coaching is devoid of a power imbalance, as both work together in a ‘coaching relationship’.


Why do people choose coaching?
Individuals or teams that seek coaching feel that something needs to change, improve or be enhanced. It might be that they have a hunch, a feeling or an intuition that something is troubling them and is causing them some form of disorientation. These issues that an individual or members of a team may be experiencing could be feelings of being ‘stuck’. They may be experiencing a lack of progress or frustration, of going back and forth with no apparent resolution. When they come to coaching, they are at a point of transition, seeking a non-judgmental and authentic outlook, in which they can find space to find the answer, intrinsically. Engaging a coach will mean working together in a collaborative relationship, seeking to uncover and reveal the dilemma. Consequently, to be able to identify the essence of the problem and therefore, implement change. Hence, by fulfilling their own needs and answers, will lead them to fulfil their full potential.

In the past 5 years the coaching profession has become the No 1 professional development favoured by corporation, leading businesses and entrepreneurial ventures. It has been seen to achieve good results in areas such as cultural, business and people related priorities.

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